HOLIDAYMAKERS are using the icy weather as an excuse to jet off on holiday, with local travel agents reporting booming trade.
As many people struggle to de-ice the car and make their way to work on treacherous roads others are escaping to warmer climes, with the Canary Islands claiming the prize for most popular holiday resort in the January sales.
At a time when most people are struggling financially after all the Christmas spending one could be forgiven for thinking holiday trade would be slow, especially as the world continues to come to terms with the threat posed by terrorism.
However it seems the public are undeterred this year in their pursuit of sun and sangria.
Chris Brindle, manager of Althams Travel in Blackburn Road, said: "Business is good and we are having no problems with trade at all. There were a fair number of bookings over Christmas and after even since then trade has picked up.
"The Canary Islands has been the most popular destination recently with many people snapping up the last-minute deals. You are looking at about £200 to £250 for two weeks self-catering there. Majorca and Greece are still popular and some of the long haul destinations are attracting interest again.
"People are starting to have the confidence to fly to America again and South Africa is very popular at the minute."
Claire Hartley, manager at World Choice in Blackburn Road, said: "This is our busiest time and trade is going well. The Canary Islands is the most popular destination because of the weather."
Hilary Allen, manager at Going Places, in the Arndale Centre, said: "It's very busy at the moment, busier than usual. December was also busier than usual for us. It's mainly Spain at the moment and there are a lot of special offers on with anything from £99 for a last minute booking for a week self-catering.
"After Christmas is a time for family holidays and families have been getting the cheap deals with the special offers on free child's places."
However it's not just foreign travel that is thriving.
Robinsons Holidays, which is based in Great Harwood, operates British and Continental coach holidays. Director for Robinsons, David Lord, said: "Our most popular domestic destinations are Newquay, Torquay and East-bourne and our coach holidays run from around £99 up to around £350.
"We've been in the business for 80 years and business is going very well so far this year."