A CHURCH company that prides itself on the multi-ethnicity of its workforce has made a £1M offer to sponsor the remaining episodes of Big Brother.
The opportunistic move comes the day after furious rows in the Big Brother house between Jade Goody and Shilpa Shetty led to outrage about racism in the house, forcing sponsors the Carphone Warehouse to pull out.
Netmovers.net is the UK's largest online property sales company and is in talks with Channel Four bosses over an advert to be aired before the 9pm show.
Company director Israr Sarwar, 36, said: "We are astonished by the fuss that the current Big Brother has created. In our view the conflicts in the current series are predominantly about class, culture, ignorance, rudeness and clashes of personality.
"Big Brother holds a mirror to us as individuals and what we've seen in the current series is no more than what anyone who has lived in the UK for years would expect to have experienced."
The company, which has a £2.5M advertising budget, prides itself on employing staff from various ethnic backgrounds including Asian, Chinese and West Indian and all religious festivals are celebrated equally.
Employee Bilal Ahmed, 23, said: "I think a bit of it is racism in the sense they have been ganging up on Shilpa and picking on her, but people have different issues relating to class, race and background and no two people are the same."
Netmovers chief executive Gordon McCallum and Mr Sarwar dismissed claims that by supporting the show they were supporting racism, saying the move could only be positive given the company's diverse workforce.
Mr McCallum, 62, said: "This is a very exciting move for us and Channel Four has said that its involvement with the Carphone Warehouse is part of a long-term advertising strategy despite them withdrawing their branding.
"It is a sensitive situation but we have put the offer on the table and if anything changes we hope Channel Four will get back to us and take up the advertising."
In April Netmovers.net will be floating on the stock market and is expected to raise £75M]]