Accrington Stanley’s home ground has been renamed the Wham Stadium after the club announced a bumper £200,000 sponsorship deal.
The Reds have secured a three-year stadium sponsorship deal with What More UK Ltd, based at Altham, and the ground will be renamed under their brand ‘Wham’.
The League Two club has also agreed a separate deal with leading online retailer PlasticBoxShop who will take over as Stanley’s shirt sponsor until 2018.
Manager John Coleman said he hopes this will help the club in its bid to gain promotion.
He said: “It’s been long documented where we are. We are the poorest club in the League but you wouldn’t say that when you see us on the pitch. We will shock a lot of people next year.
“We need that little bit of a safety net and something like this can take a lot of pressure off a lot of people.”
Club chairman Peter Marsden said the deals are ‘great news for everyone involved with the club’ and will help put them on a ‘strong footing going forward’.
Tony Grimshaw, director of plastic storage manufacturers What More UK, said they are ‘very proud’ to be involved with the Reds.
He has urged other local companies to also get involved and ‘put their hands in their pockets’.
He said: “We’re very excited about this venture and are looking forward to see Accrington Stanley move up the league table over the next few months.”
Gary Lyons, managing director of PlasticBoxShop, said: “I’ve always had a soft spot for Accrington Stanley, ever since seeing the famous milk advert on TV when I was a kid, especially as my dad came from Liverpool.
“It’s an historic and iconic club and when the opportunity came up for PlasticBoxShop to be the shirt sponsor I leapt at it.”
Lifelong supporter and former England cricketer David ‘Bumble’ Lloyd said he was ‘absolutely thrilled’.
He said: “It’s fantastic that local companies have decided to invest in Accrington Stanley.
“John (Coleman) will be delighted and a bit of the brass might go his way. It’s a £200,000 deal which makes a heck of a lot of difference to a club like ours.
“We would like to get out of League Two and £200,000 can help us develop and grow. It’s a great name, Wham.”