A charity shop has re-branded itself as a pound store to help stay ahead of the competition.
Bosses at Age UK in Accrington said they are now ‘struggling to keep up with demand’ after surge in shoppers in recent weeks.
The store, on Whalley Road, underwent the rebranding earlier this month and last week doubled its income target.
Manager Tazneem Khamker said they are now having to put out dozens of new stock items every day to keep up with demand.
She said: “It was a pound shop before this but we needed the signage to try and promote it to the public and get the message out there.
"There has been a definite increase of people coming through the door.
“We did it because there’s so much competition and listening to the customer we know there are some shops out there that are too expensive.
"People don’t have the money they used to have. We tried a few ideas to raise more money and this was the final resort and it’s worked.
"We are struggling to keep up with demand so we need lots of stock, particularly ladies clothes.
“Even if it’s not saleable we can get money off our recycling merchant.”