Large poppies have been placed on the front of buses in Hyndburn ahead of Remembrance Sunday.
Transdev is supporting this year’s Poppy Appeal by adorning its 75-vehicle fleet for the first time with poppies to commemorate the fallen in partnership with the Royal British Legion.
Bosses said they will also offer free travel to veterans and current service personnel wearing their uniform or medals on both Remembrance Sunday and Remembrance Day.
Alex Hornby, chief executive at Transdev, said: “Poppies are a visible reminder of the sacrifices made by those who gave their lives through war and we wanted to show our support to this year’s Poppy Appeal and commemorate the fallen.
“Thousands of people catch our buses every week and we hope by fitting poppies to each of our vehicles we are supporting our customers and our teams in their remembrance.
“It is very important for us to support the Royal British Legion and we are pleased to have made this gesture. We’ve had a tremendous reception from the public and we want to make fitting poppies on our buses a new annual tradition.”