CLAYTON Tories have been accused of "living in a world of their own" after new signs were spotted outside the Conservative Club on Whalley Road.
The signs, resplendent on the distinctive building, welcome patrons to Clayton Le Moor – instead of Clayton-le-Moors.
Local Conservatives insist the missing "s’’ is an innocent mistake and not an attempt at rebranding.
But a hawk-eyed former councillor and Countdown champ has warned them to mind their ps and qs.
Tim O’Kane said: "I’m less than impressed.
"They decided to spend an awful lot of money on illuminated signs for this non-existent village called Clayton Le Moor.
"They’re probably going to try and blame the manufacturers, but somebody must have written down what they wanted putting on it.
"Why didn’t anybody check it while they were putting it up? It’s a good job it wasn’t Scunthorpe."
The six-time former winner on the words and numbers quiz quipped: "Peter Britcliffe wants to drop the name Hyndburn.
"Is this his plan for Clayton?"
But Conservative councillor Janet Storey believes the signs could be viewed as a historic throwback to happier, less controversial times.
She claimed the deeds to her house, dated 1682, mention "Clayton-le-Moor’’, referring literally to the Clay Town on the Moor.
She admitted: "I would imagine it’s the people who made the sign who made a genuine mistake, but it could just be that we want to go back to a village style of life.
"At least we have still got a strong Conservative element in Clayton. There isn’t a Labour club."