strong support for changing the name of Hyndburn came this week when it was revealed that it was unknown by both royalty and a top team on University Challenge.
Hyndburn's Mayor, Councillor Tony Dobson, was attending a royal garden party at Buckingham Palace with his wife Trish when he was invited to speak to the Duke of Kent.
They introduced themselves as the new Mayor and Mayoress of Hyndburn, to which a bemused Duke replied: "Where?"
Councillor Dobson said: "After explaining that Hyndburn includes Accrington and the surrounding districts the Duke knew where we were from but he had never heard of Hyndburn. It definitely adds weight to the argument for changing our borough's name."
More evidence came from TV quiz show University Challenge when the Magdalen College, Oxford, team was asked where the Haworth Art Gallery was and given a clue that it was in the parliamentary constituency of Hyndburn.
The team, three times previous winners of the competition, remained at a loss.
The anonymity of Hyndburn is the main reason behind a plan put forward by the council's ruling Tories to change the name to Accrington and District.
Supporters of the scheme argue that Accrington is known far and wide through Stanley and the Pals. They believe that the plan would also promote the identities of the neighbouring townships which would all get their own coats of arms and individual boundary signs.
Hyndburn has existed since 1974 when Accrington merged with Rishton, Great Harwood, Church, Clayton-le-Moors and Oswaldtwistle under a big local government shake-up.
An Observer Internet poll revealed 55 per cent of residents were in favour of the change with 45 per cent against.