PUB landlord Dennis Gregory saw the signs when his regulars decided to play a practical joke.
According to drinkers at the Victoria in Manchester Road, Accrington, popular landlord Dennis, 51, is a real-life Den Perry from Peter Kay's hit TV comedy Phoenix Nights.
As well as sharing the same name and job, the Vic landlord and cigar-smoking Den, who has the Banana Grove in the series, both drive the same car - a Jag.
So after months of joking about his astonishing similarity to the Channel 4 comedy hero, his regulars decided to step up their mickey-taking.
Knowing Dennis's Victoria pub sign was to be taken down for repair, his excited pals organised a terrific new jape. When Dennis left the pub for a few hours, they erected a new sign - re-christening the pub Banana Grove.
Dennis, who has been in charge of the Vic for seven years, said: "I got back and saw it hanging there and thought it was so funny. I cracked up laughing. It was made by one of my regulars, Martin Clay, who's a sign writer. All the lads are big fans of Phoenix Nights and we have a lot of fun.
"It's all in good spirit but I think this was really led by another regular, Darren Holden, who works at Sure-frame Windows in Accrington."
TV comedian Ted Robbins, who plays Den Perry - who was jailed for arson in the last series - also appreciated the gag.
He said: "I've been to see Den in Strangeways and he said there's only one Den Perry, and when he gets out he will be round to the Victoria with a selection of cigars. There's only room for one Banana Grove."
Ted added: "Dennis's mates played quite a prank there, it's very funny," and promised to call in on Dennis with a copy of his new DVD, Ted Robbins Live and Large at Blackpool.