The Accrington Observer is backing a TV advertising campaign highlighting the role of local weekly newspapers as 'the focal point of community life'.

The 30-second ad, entitled ‘Local Weekly Newspapers – With You All the Way’ has been put together by a group of independent titles and will be screened on Friday, February 21.

It will be shown on all ITV regions including Granada with a 90-second extended version featured below.

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The animated ads will feature a character called Ray showing his life story as covered by his local newspaper.

Starting with his birth announcement, it also features his appearance in a nativity play, and his purchase of a business that was advertised in the paper

The TV campaign is organised by the Weekly Independent Newspaper Association (WINA), which represents small independent local publishers.