THIS is the face that is set to launch a quarter of a million cartons of goat's milk throughout the UK.
It belongs to Maureen Arnfield, 64, who has an intolerance to cow's milk and who, after constant years of pain, was advised to switch by her GP.
It made an amazing difference to her life and Maureen, of Whalley Road, Clayton-le-Moors, contacted the owners of St Helen's Farm goat's milk products to tell them.
Maureen had digestion problems for many years and then suffered food poisoning which left her debilitated.
She also suffered from asthma, but since switching to goat's milk all her symptoms have greatly improved.
St Helen's Farm asked her to be part of its national campaign to promote the benefits of goat's milk by having her story printed on the cartons.
She was chosen from over 2,000 case studies to represent St Helen's Farm in its Thank Goodness for Goats campaign, which is now in its third year.
Marketing manager Mike Hind said: "We receive calls every day from people reporting the health benefits they have discovered from switching their diet to goat's milk products.
"Putting Maureen's story on the milk cartons has given us the opportunity to raise awareness and help even more people with food intolerance problems."