Proud parents are invited to have their children’s photograph taken as this year’s big Observer Baby of the Year competition gets under way.

The ever popular contest is the chance to get everyone voting for the borough’s cutest kids.

This year we are introducing a brand new format as we have teamed up with Tesco in Accrington as we search for the bonniest babies in the borough.

The competition is open to children aged five and under and mums and dads can take their youngsters to Tesco from Tuesday, April 1 to Sunday, April 6 to have their youngster’s picture taken.

Sessions are on between 10am and 12.30pm and 1.30pm and 4pm (11am Sunday).

Please remember to bring along your entry form from the paper. Parents can choose their favourite photo and the snaps will feature in the Observer where readers can vote for the winner in each category of baby of the year under 18 months, girls aged between 19 months and five years and boys of the same age.

Observer editor Gareth Tidman said: “The competition has been hugely popular in previous years and we’r e looking forward to a high number of entries again this year.” The overall Baby of the Year as voted for by readers will win a 20x16-inch portrait and the other two category winners will receive 14x11-inch pictures.

Last year’s competition receive an avalanche of entries and high numbers of votes.

We eventually crowned Riley Goodwin Moore as our overall winner, Melia Hoole, won the girls group and Matthew Hayhurst, was the boys winner.