Football fans across Hyndburn are being urged not to overdo it while cheering on England in this month's World Cup.
Police are asking supporters to have fun but drink sensibly on the eve of England's opening game tomorrow (Saturday).
There will be high-visibility patrols in town centres on match days and licensed premises will be visited to spread the sensible drinking message.
And across the borough road-side check points will also be used to target drink drivers.
Lancashire assistant chief constable Andy Rhodes, who will head up the policing operation during the tournament, said: "Everybody is looking forward to the World Cup and rightly so – it’s a big event and we all want to be able to enjoy it.
"It will be our job to make sure that everyone can enjoy it and that those who want to have a drink as well, drink responsibly."
He added: "There will be extra officers on the street - not because of any intelligence to suggest disorder, but purely because of the number of people expected to be out and about in the pubs and clubs watching the various matches.
"We want to see a carnival atmosphere with good natured fun; and if we see anything less - anyone acting in a violent or anti-social manner for example – they will be dealt with swiftly."
Police are also warning domestic abuse offenders that they are being watched and that their behaviour will not be tolerated, while at the same time encouraging victims to come forward.
Mr Rhodes said: "There is evidence which shows that cases of domestic abuse can rise by up to 30 per cent on England match days but I must make it clear that there is no excuse for domestic violence and perpetrators should be clear that the World Cup does not give them any justification for their actions.
"The World Cup is a fantastic tournament, let’s enjoy it together. However let’s not forget that where behaviour falls below expected standards, action will be taken."