Last season Andy Procter’s fierce kick at the death which crashed against the crossbar would have gone in. While Stanley showed battling qualities, skill and creative flair last season they also had some luck along the way which took them into a play-off berth come May.
But this season, things are just not going their way.
A penalty and a wonder goal saw them exit the Carling Cup against Scunthorpe and on Saturday a spot kick and a deflected effort saw the Reds slip to what is a rare home defeat over the last 12 months against the Shrimpers.
Reds boss John Coleman knows his side are lacking a creative spark at the moment and is searching high and low to bring that in.
But his side did have three good chances at the death to rescue a point and, if one had gone in, two draws for his new-look side by Saturday would have looked like a decent start to the league season.
Peter Murphy had a low effort pushed away by keeper Glen Morris in the dying minutes, Procter lashed a 20-yard effort against the crossbar and the unmarked Dean Winnard headed over.
However they couldn’t make one count and Paul Sturrock’s Southend are claiming they are the in-form side as they chalked up their first away victory since January and made it two out of two by Saturday for the league season
For Coleman, it’s a tough start to his 12th season with the Reds and this clash was a disappointment: "I don’t think it was a fair result but we were poor in the first half and they stretched us without making too many chances but in the second half they haven’t been near our goal.
"Their second goal is a fluke. Our lad’s (Kevin Long) cleared it onto their lad’s knee and it looped over the goalkeeper’s head into the net.
"I think that was the only time they got near our goal.
"They had a breakaway late on when we had committed everyone forward but apart from that we’ve had the lion’s share of the play without creating too many chances."
The Reds were always chasing the game from the first minute when Kevin McIntyre was judged to have pushed Ryan Leonard in the area and the referee pointed to the penalty spot.
Liam Dickinson is looking to reinvigorate his career after being prolific for Stockport but having a host of clubs since then and he fired home the penalty, sending Sean Murdoch the wrong way.
The Reds conceded just four penalties throughout the whole of last season but, by Saturday, it was two in two games.
Coleman admitted: "It never helps to go a goal down so early on and we were possibly fortunate to get back in the game because we didn’t threaten their goal at all in the first half."
In fact, in contrast to the Shrimpers having a number of efforts, Stanley had one but took it.
McIntyre’s 25-yard free kick was spilled by keeper Morris and Procter was charging in for Stanley’s first goal of the new campaign.
Southend are hoping to make a big impact in the promotion picture this season after finishing 10th last time out but the second half was a stalemate.
That was apart from Southend going route one with a goalkick landing on Neil Harris’ head.He flicked it into the box and Long failed to clear with Ryan Hall hooking the ball into the top corner of Murdoch’s net.
In the last 10 minutes came those Stanley chances, helped by the introduction of lively teenage winger Nat Taylor for his League Two debut, which wouldn’t go in for the Reds as they really piled on the pressure.
But the Reds keeper Murdoch also had to do well to stop Lee Sawyer scoring the goal of the season when he ran half the length of the pitch, evading a number of challenges but the stopper dived bravely at his feet to collect the ball as he tried to round him.
However, in the build up to this, McIntyre – who had been booked for the penalty although the whole ground seemed to have missed it – was judged to have lunged in on Anthony Grant and was shown a second yellow and red in injury time.
The Reds didn’t have too many dismissals last season and will need to preserve their disciplinary record with their small squad in this campaign.
And the fact everything seemed to go against his side left Coleman frustrated.
He said: "We conceded two silly goals. The penalty was silly. I’ll have to see it again but the lad certainly made a meal of it but you’d have to say that a couple of their players milked a lot of things, most notably for the sending off.
"I don’t think anybody saw the incident (for the sending off). One person who didn’t see it at all was the referee. If he’s gone on what he’s heard from someone then that makes it all the more baffling.
"Young Nat Taylor did well when he came on and I think Kevin Long, Andy Procter and Luke Joyce are the ones to come out of it with a bit of credit. I couldn’t say too much more about the rest."
However he wasn’t letting the first three games get him down.
"I’ve got to be philosophical. They’ve been able to bring in Liam Dickinson this week and I’m sure he’ll be on a great deal more than any of my top paid players. That tells you what we’re battling against."
The Reds easily beat Southend last year 3-1 and it’s hard to say if it’s the Shrimpers who have upped their game but they believe so, as Sturrock said: "Last season we came here and they trampled all over us. I did not want that to happen again and we responded properly."
Coleman knows hie needs his side to again go ‘trampling’ on sides at home if they are to push up the table.