Accrington Stanley are hoping their new campaign can reconnect them with fans and push them to the next level.
‘Back the Boys’ is aiming to get more people involved at the Crown Ground as they strive for the League Two play-offs.
"The fan base has been there and are out there. That’s what this campaign is about," said assistant manager Jimmy Bell at this week’s launch event.
"We want the whole community of Accrington and the surrounding areas to be aware what our intentions are and where we want to go, just to jog their memories really.
"We’ll do anything and everything we can as a playing squad and staff to do that, going into businesses and schools, whatever it takes."
The Reds are currently mid-table but boss John Coleman says getting more supporters through the gates could spur them on to reach the top seven.
He said: "It enthuses the players more but, more importantly for me, sometimes it can have the edge on what a referee decides to do when he has a 50:50 call. We’ve been on the wrong end of a few of those away from home."
Bell added: "It’s about getting people to come and see what we’re about and see what we’re trying to do.
"Four, five years ago we were getting two and a half to three thousand fans every home game.
"Where have those people gone? Have they fallen by the wayside or have they forgotten Accrington are here? That’s what it’s all about."
Stanley chief executive Rob Heys believes the club has a unique appeal: "It frustrates me when somebody hints that we’re not approachable and they haven’t been able to get an answer from the club.
"I don’t think there is any other Football League club where directly after a game you can speak to the manager.
"I’m always in the office, I take phone calls and you can walk in and ask to speak to me. I don’t think any other Football League club has that access.
"We’ve got to emphasise that family aspect because there is a bit of a wall that’s been built with all the problems that have gone on over the years. That’s what things like fans forums are all about.
"We like to be seen as a friendly and approachable club. Hopefully we can break down a few perceived barriers with this campaign."
Stanley have various plans to get their point across to the Hyndburn community and further afield.
Heys continued: "Accrington Stanley’s Community Trust will play a key role, going out into schools spreading our message to the young people.
"They already do a fantastic job however, for the coming weeks and months, they will be running special events under the banner of ‘Back the Boys’ specifically aimed at enthusing the next generation of Stanley fans.
"The commercial team will be targeting businesses in the area, not necessarily to take money from them for sponsorship or advertising, but looking to develop relationships that benefit both the businesses and the club.
"This is more important than ever with the current economic downturn and we truly believe that we can be a force for good in helping the business community in Hyndburn, either by the promotion of products or services or by encouraging networking between local companies and organisations.
"Our ticket office takes on a massive role, running a series of promotions for the remaining games of the season, with discounted admission at selected matches and special offers for those buying multiple tickets. This is all aimed at making it easy and affordable to get involved with Accrington Stanley.
"All departments at the club will be involved. Already initial discussions about the campaign have brought everyone together behind the scenes and created a genuine buzz around the place.
"Last but certainly not least, the first team will play a massive part in the campaign, effectively fronting the whole idea, with the full support of the management.
"They will be getting out and about, in and around town, actively engaging with the people of the area.
"We can’t simply sit back and expect people to come to us, we have to make the first steps and go out to the community, whether that be the young people in the schools, the local businesses or just your average man or woman on the street."
He added: "The name ‘Back the Boys’ is a broad term for a lot of activity that will be going on between now and the end of the season.
"The campaign will develop over time and it is something that everyone can get involved in whether they work here, play for the club, support Stanley or just live nearby.
"As we kick it off we are actively looking for input to add to our list, and one of the most exciting things about ‘Back the Boys’ is that, although we have lots of ideas, it will be the people that get involved that ultimately decide what direction it will take and where it will lead to."