THE Dave O’Neill era has begun at Accrington Stanley - and the business man says this first year will be crucial.
At the Fans Forum, the father-of-three talked candidly about buying Eric Whalley’s 52 per cent shareholding and his hopes for the cash-strapped club.
And he knows this season, with the club having to pay roughly £25,000 every month to the tax man for their outstanding debt along with all the other outgoings, that stability is top of the agenda.
"I am not one who is going to throw everything I have at the club," said Mr O’Neill, who owns properties and a garage. "I will give it my full commitment but I am not going to throw money at it. The club needs to get itself in a position where it can drive itself forward and it is not about one person pouring money into it.
"The club needs more bodies behind the scenes to generate the funding and give the management a chance with the team and we are building the team behind the scenes which can drive things forward."
He has added Granville Thompson who will work one day a week, introducing greater financial control and monitoring the club to avoid a further repeat of the winding up order which was given to the club last month for their £300,000 tax debt.
And Marcelle Lazarus, who has a wealth of experience, has been added to the commerical side full-time. She is looking to develop the Accrington Stanley brand and raise the profile of the club around the country.
Mr O’Neill continued: "This season we have had to reduce the playing budget and now we have to increase our revenue coming into the club. We have to do it through the bar, through sponsorships, through various events such as raffles and through the weekly draw.
"The cash flow is horrendous at the moment with most of our season tickets sold early on and with no football but that should be better when the friendlies start.
"And the main problem is we have not got a ground sponsor - two or three people were looking at it but there were one or two things at the club that they were not too happy about and once these are cleared up then the floodgates will open.
"It is time to put things right. I cannot bankroll the club. We need to build a better team behind the scenes and make the club self-sufficient and then we can take it forward."